Mackintosh Rainwear - British Eccentrics Collaboration
University Project
CONCEPT
Collaboration between Mackintosh and 12 different British Eccentrics
MACKINTOSH BRITISH ECCENTRICS
Collaboration between Mackintosh and British Eccentrics such as David Bowie, Fred Butler, Vivienne Westwood, each month over the course of a year.
To be sold exclusively in Liberty department store, London. Advertising campaign including interactive billboards, print, and in-store graphics and P.O.S.
CONCEPT
Collaboration between Mackintosh and 12 different British Eccentrics
MACKINTOSH BRITISH ECCENTRICS
Collaboration between Mackintosh and British Eccentrics such as David Bowie, Fred Butler, Vivienne Westwood, each month over the course of a year.
To be sold exclusively in Liberty department store, London. Advertising campaign including interactive billboards, print, and in-store graphics and P.O.S.
Mackintosh Rainwear - Marketing Report
Copyright © 2010 Jacqueline Mason. All rights reserved.
